Do you have a friend or family member who is great at telling stories or recounting events? My wife, Jenifer, is an amazing storyteller. It’s one of the things that attracted me to her in the first place. She can take the most mundane encounter and make it into a dramatic tale with an unexpected plot twist and even a moral to the story. I’m envious of her and others who can engage people in what they have to say. They make everyday life interesting and see things that others don’t see.
Stories are powerful and leaders are becoming increasingly aware of how they can shape a company culture. As the workplace becomes more complex we need stories to ground us and connect us to one another. Global organizations span multiple cultures, yet need to have a central theme that bonds them across geographical boundaries.
Zappos has done a great job in leveraging social media to tell their story. Type in “zappos” at YouTube and you’ll get over 5,000 hits! Some of the videos are posted by Zappos leaders and employees, but others are submitted by loyal customers. Same thing goes for TOMS shoes – there are more than 2,000 videos that tell the story about how TOMS shoes was founded, how they give away a pair of shoes for every pair sold, and how they’re changing the way we look at corporate social responsibility.
I’m still practicing my storytelling skills and have made this an intentional focus because I believe the way we tell stories to one another shapes our views and attitudes. I enjoyed listening to Jeanne Baer at ASTD-Lincoln yesterday. She shared 7 reasons why stories work as a tool and 8 different types of stories we can use, depending on our goals and situation. I’m looking forward to hearing Rita Paskowitz share her approach to storytelling at the Omaha Organization Development Network meeting next Wednesday.
- Delivering Happiness by Zappos.com CEO Tony Hsieh was just delivered! (insights-group.com)
- Four Lessons on Culture and Customer Service from Zappos Founder, Tony Hsieh (blogs.hbr.org)
- TOMS Shoes’ giveaways helps it stamp towards profit (telegraph.co.uk)